About Us


For Those Who Would is a certified 501(c)(3) tax-exempt charity based out of Richmond, KY with a mission to support individuals prevented from participating in athletic and physical recreational activities due to debilitating injuries or chronic diseases. We want to make a positive and meaningful impact on the lives of those individuals and to become the charity of choice for adventure and endurance athletes. For Those Who Would also supports endurance and adventure athletes by providing a mechanism through which they can raise money for a personal cause that furthers the foundation’s mission.


But what are we really about?

For Those Who Would is about the stories of athletes who want to do “more than just compete”. It is about the stories of those who would love to be able to do what we do, but can’t due to injury or disease. It is about competing in honor of that special disadvantaged individual in your life. For Those Who Would was established so that the passion of obstacle racing and adventure athletes could be channeled into “making MEANINGFUL IMPACT” on the lives of others. This is personal and we want to help make that happen.

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While carrying a heavy object up a steep mountain during a particularly long Spartan Race, college professor Jeff Cain questioned why he continued to compete in grueling obstacle races. “This sucks and I hate it!” he thought to himself. Moments later his thoughts turned to those who would give anything to be able to do an event but cannot because of crippling injuries, illness, or other circumstances. “Quit your whining,” he told himself.

There comes a time when competing for oneself is no longer satisfying and Cain had crossed that threshold.In the weeks to follow, he searched for a “cause” to which he could devote his time and efforts. There were many good options available, but nothing resonated with him. He wanted it to be personal. He then thought of a fraternity brother, Aaron, who was battling ALS (Lou Gehrig ’s disease) and immediately knew that was where he needed to start.

Aaron is a tough-as-nails guy who defines perseverance, grit, and integrity, all the things Cain was hoping to honor through a charity. After researching all the online fundraising options he discovered there was really no good way for him to raise significant funds for his personal cause without taking the leap and creating a 501(c)(3) tax-exempt charity. With the help of trusted friends both inside and outside the adventure-racing world, For Those Who Would, Inc. was formed. The vision expanded from simply “helping others” to “helping others AND helping those who want to help others.” We want every OCR athlete to have the opportunity to make a positive difference in others’ lives.

For Those Who Would is truly about serving others. We have no paid employees and keep administrative costs as low as possible so that funds go to those who need it.